Lorenzo Facchinotti
Analytic Consultant Manager – Marketing Effectiveness - Nielsen
All session by Lorenzo Facchinotti
NIELSEN
Beyond words. Optimization of advertising campaigns between behavioral analysis and neuroscience
12:45 - 13:10
Talent Garden Milano
PhD in communication sociology at the Catholic University of Milan, he gained twenty years of experience in consulting and market research. In 2010 he joined Nielsen, where he is currently Analytic Consultant Manager Marketing Effectiveness. In this role, he manages researches on the evolution of digital channels and on the effectiveness of advertising campaigns with the goal of providing the market with high added value information and insights.