Isabella has 25 years experience in pharmaceutical market research, both qualitative and quantitative, having experience both in Local and Global markets. Since 1989, she has worked for the most important Market Research Agencies in healthcare: Eurisko, GfK. She joined IQVIA in 2017. She has a deep experience in innovative methodologies and among key stakeholders in the pharmaceutical market: HCPs, patients, payers, covering several research areas: Digital and Multichannel marketing, Consumer Experience, Brand and Communication, Shopper Insight, Qualitative on line research, Patients Experience, Market Access. She regularly runs teaching activities at University and attends national conferences on issues linked to patient engagement, communication, social health.