VI SLOT
Speech by SponsorMartedì
30 Oct 2018
When should we ask, when should we measure?
SPEECH IN ENGLISH
Questionnaires have been a fundamental tool for market research for decades. With the arrival of Internet, the questionnaire, a tool invented more than 100 years ago, was simply adapted to online data collection. We have come this far making all kind of market research projects...
Questionnaires have been a fundamental tool for market research for decades. With the arrival of Internet, the questionnaire, a tool invented more than 100 years ago, was simply adapted to online data collection. We have come this far making all kind of market research projects...
Ezequiel Paura
Customer Experience Pyramid
Mapping customer’s satisfaction throughout their life cycle
Customer satisfaction, at every stage of its life cycle, is essential for building relationships of trust; so monitoring and improving this observation becomes an essential process to maximize customer lifetime value (CLV)...
Customer satisfaction, at every stage of its life cycle, is essential for building relationships of trust; so monitoring and improving this observation becomes an essential process to maximize customer lifetime value (CLV)...
Alessandra Dragotto